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Supplier Verification

How to Check a Supplier's Export History

CN Ally Team·April 10, 2026

A supplier's export history is proof of real international experience. Here's how to check it, from free license and Alibaba checks to paid customs-data tools, and how to read what you find.

Any supplier can claim "15 years of export experience." Verifying that claim is a different matter. There is no single public database where you type in a Chinese company name and get its export record, so you build the picture from several angles: what the company's own documents say, what platforms like Alibaba show, what the supplier hands you on request, and what third-party trade data reveals. None of these is decisive on its own. Together, they are hard to fake.

That last point matters more than the individual techniques. A new buyer often asks, "Which one source should I trust?" The honest answer is none of them, and all of them. Export verification works by triangulation. If a supplier's Alibaba profile, business license, references, and shipment data all point the same direction, you are on solid ground. If they contradict each other, something is off, and usually the supplier knows exactly what.

CN Ally runs this kind of verification routinely when vetting factories for buyers, and the process below follows the same order we use in practice: free checks first, paid tools only when the order size justifies them. Work through them in order. You can do the first three in under an hour and they catch most problems on their own.

Is there a public database of Chinese exporters?

No, not in the way most buyers hope. China Customs collects extremely detailed export data, but it does not publish exporter-level records in a searchable public database. You cannot go to a government website, enter a supplier's name, and see every container it shipped last year.

What exists instead falls into two buckets. First, the destination country's side of the trade: when goods arrive in the United States, the bill of lading data becomes part of public import records, and companies like ImportGenius sell searchable access to it. That means you can often see a Chinese supplier's shipments to the U.S., but you cannot see its shipments to Germany, Australia, or Nigeria through the same source. Second, China-specific trade data aggregated through commercial partnerships. Panjiva, which is owned by S&P Global, built a dataset of Chinese import and export activity through a partnership with a Chinese trade-information platform, covering product types, shipment values, transport modes, and destination countries in searchable company profiles.

The practical takeaway: "export history" is something you reconstruct, not something you look up. Keep that in mind and the rest of this guide follows naturally.

Free check #1: confirm the company is actually allowed to export

Start with the boring document check, because it eliminates an entire category of bad actors in about ten minutes. A Chinese company's business license lists its registered business scope, and exporting requires the company to hold import-export rights, usually written as 进出口权. A supplier that claims extensive export experience but has no import-export rights on its license is either lying or routing every shipment through someone else's export license, which is common enough among tiny workshops and deeply problematic when disputes arise.

The related number to ask for is the customs registration number, which every company that declares exports needs. You do not need to decipher Chinese customs systems yourself; simply ask the supplier to provide the number and a copy of the business license, then compare them against each other. Mismatched company names between the license, the customs number paperwork, and the invoice are one of the most common small inconsistencies in this business, and they are always worth asking about.

None of this is advanced work. It is the same baseline document verification described in our guides to verifying a Chinese supplier and reading a business license. But it sets the floor: no export rights, no export history. Move on.

Free check #2: read the supplier's Alibaba track record

If the supplier is on Alibaba, their profile is the fastest free export-history proxy available. It is not complete and it can be gamed, so treat it as directional evidence rather than proof. Here is what to look at, in order of usefulness.

Transaction history. Alibaba shows a "Transactions" count on supplier profiles, reflecting completed orders on the platform. A supplier with hundreds of completed transactions over several years has demonstrably shipped goods to real buyers repeatedly. A profile with a dozen transactions and a founding story about "15 years of export experience" deserves a follow-up question.

Years on platform and buyer reviews. Longevity plus detailed buyer reviews is one of the strongest free signals. Look for reviews that mention specific things, like communication during a delay or packaging quality, rather than generic praise. Paid or solicited reviews exist, so the pattern matters more than the count: consistent, specific feedback over years is hard to manufacture.

Verified Supplier status. A third party, typically SGS, TÜV Rheinland, or Bureau Veritas, has physically checked the company's profile and production capability. It does not certify product quality or business ethics, but it confirms the company is real and roughly as described.

Now the caveat you must internalize: Alibaba only sees what happens on Alibaba. Orders paid by bank transfer, settled through other platforms, or handled via agents leave no trace on the profile. A legitimate manufacturer that sells mostly through trade shows or its own sales team can look quiet on Alibaba while exporting steadily. The transaction record proves presence, not absence. Absence of data is not evidence of no exports, but the presence of a strong record is genuine evidence of real ones.

Free check #3: ask the supplier for proof

This is the check most buyers skip, which is strange, because it is the most direct. Real exporters have export records sitting in a drawer or a hard drive. Ask for three things:

  1. Two or three export references, ideally customers in your region or market. A confident exporter provides these without drama.
  2. Copies of past shipping documents, such as bills of lading or export declarations. Expect sensitive fields like prices and consignee details to be redacted. The shipping dates, ports, quantities, and product descriptions are the parts that matter to you, and redaction of those parts would itself be a signal.
  3. A summary of export destinations and volumes over the last two to three years. You are not auditing their accounts; you want to see whether the answer is specific or vague.

Then watch how they respond. Experienced exporters answer quickly and specifically because they have answered these questions dozens of times. Suppliers who stall, get defensive, or produce documents that do not match their earlier claims are telling you something. One buyer-side trick worth using: ask the reference not just whether they are happy, but what went wrong on their last order and how the supplier handled it. Every supplier has bad weeks. The answer to that question tells you more than any testimonial.

A note on customs data here. If the supplier provides copies of export declarations, cross-check the declared company name and product categories against what you saw on the business license and the Alibaba profile. Small mismatches happen for innocent reasons, like a parent company's name appearing instead of the factory name. Large mismatches, or documents that look recently created, are worth a direct question. Suppliers who are legitimate almost always clear this up in one email.

The paid option: searching customs and trade data

When the order is large enough to justify spending money on verification, trade-data platforms give you the one thing free methods cannot: independent records the supplier did not write. The main tools are ImportGenius, Panjiva, Volza, and the supplier database built into Jungle Scout, and they work slightly differently.

ImportGenius aggregates U.S. customs bill-of-lading records. Plans start around $149 per month, though pricing changes, so confirm current rates before budgeting. You search by company name and see individual shipment records: who shipped, who received, what the goods were, how much, and when. Its limitation is baked in: it sees U.S. imports. If your supplier exports exclusively to Europe, the Middle East, or Southeast Asia, ImportGenius will show you nothing, and that means nothing.

Panjiva goes deeper on company profiles and includes Chinese trade data collected through its partnership with a Chinese trade-information platform, giving product types, shipment values, transport modes, and destination countries for covered companies. Because S&P Global owns it, Panjiva is priced for corporate buyers rather than one-off checks. It is the strongest paid option when you need to verify a supplier's China-side activity rather than just its U.S. shipments.

Volza offers a large shipment-level database with search by company, HS code, or product description. Jungle Scout's supplier database repackages U.S. import records in a format aimed at Amazon and e-commerce sellers, and it is often the cheapest entry point for a one-time lookup, though its coverage is narrower than the dedicated trade-data platforms.

A few practical rules for searching. Try the English company name, but also transliteration variants and the name exactly as it appears on the business license, because shipment records are only as clean as the person who typed them. Search by product keyword too, since you may find shipments filed under a slightly different name. And always check the date range: a supplier with healthy records from 2021 to 2023 and nothing since has changed its export pattern, changed its name, or stopped exporting. Each has a different implication, and all three deserve a question.

How to read an export history once you have one

Raw shipment records are only useful if you know what to look for. Whether the data comes from a supplier's documents, references, or a paid platform, read it along five dimensions:

Dimension · What looks good · What deserves a question

  • Destination countries: A stable set of markets, especially if one is yours · Exports to 30 countries with no repeat business anywhere
  • Shipment frequency: Regular shipments, monthly or quarterly · Two shipments in 2022, nothing since
  • Buyer names: Recognizable importers or brands, repeat buyers · Consignees that are all different, one-off companies
  • Product match: Exports match the product you want to buy · They export LED lights but you want to buy camping chairs
  • Value consistency: Shipment values in line with their claimed size · A "huge factory" whose total annual shipments are tiny

Destination countries deserve extra attention. A supplier exporting to your market, or to markets with strict regulations like the EU or the U.S., has dealt with your customs paperwork, your certification requirements, and your buyer expectations before. That experience is genuinely valuable. Conversely, a supplier whose entire export history is one region and who has never shipped to yours can still work, but budget for a learning curve on documentation and compliance.

Buyer names matter too. Repeat business with the same importers is the strongest single signal in trade data. A factory that ships to the same three buyers every month for three years is dependable by definition. A trader who ships once to forty different buyers may just be good at marketing.

What gaps and inconsistencies actually mean

Not every gap is a lie. Export data has blind spots, and honest suppliers live inside them. Some common ones:

  • The company is new. A factory founded two years ago has a short export history because it has a short history. What matters is the trajectory: growing shipment counts, not the absolute number.
  • They sell domestically too. Many Chinese manufacturers serve the domestic market alongside exports, often visible on 1688.com. Thin export records next to real domestic activity is normal, not suspicious.
  • They export through a Hong Kong agent. The shipper on the record is the agent's company, not the factory. Ask which agent they use and verify that the agent exists. Extremely common and mostly harmless, though it adds a layer between you and the factory.
  • Your market is not the U.S. No U.S. import records means no U.S. exports. It says nothing about Europe, Africa, or Southeast Asia. Check whether the supplier's claimed markets match the databases you searched.

The patterns that genuinely worry experienced buyers are different. They are contradictions, not absences: a supplier claiming ten years of exports whose company was registered three years ago, shipment records under three different company names with no explanation, a business license in Shenzhen and a factory "tour" that clearly takes place somewhere else, documents that do not match each other. When you find a contradiction, ask about it directly. Legitimate suppliers explain; bad ones deflect.

This distinction is exactly why export-history checking belongs inside a wider due diligence framework rather than standing alone. One data point never decides anything. The decision comes from the pattern.

Frequently asked questions

Can I check a Chinese company's export history for free?

Partially. You can check the business license for import-export rights, read the supplier's Alibaba transaction history and reviews, and ask the supplier directly for references and shipping documents, all free. Independent shipment-level data costs money, since it comes from paid trade-data platforms. For most first orders, the free checks plus a reference call are enough.

What is the cheapest way to search a supplier's shipment records?

For a one-off lookup aimed at Amazon-style products, Jungle Scout's supplier database is usually the cheapest entry point, though it repackages U.S. import data with narrower coverage. For broader, company-level trade activity, ImportGenius plans start around $149 per month. Some buyers subscribe for a single month and cancel. Panjiva is more comprehensive on the China side but priced for corporate users.

Why does my supplier have no U.S. import records?

Three likely reasons, in order: they export to other markets, they export through an agent whose name appears on the records instead, or they genuinely have limited export experience. Ask which markets they serve and through which agent, then decide whether the answer is specific enough to believe. Do not treat "no U.S. records" as proof of no exports.

How do I check an Alibaba supplier's transaction history?

Open the supplier's profile and look for the Transactions count and the transaction history section, which show completed on-platform orders. Combine this with the number of years on the platform, the Verified Supplier badge, and buyer reviews. Remember that this only reflects orders completed through Alibaba, so off-platform sales are invisible there.

Can a trading company have a legitimate export history?

Yes, and many do. A long-established trading company can have an excellent, verifiable export record. The export history tells you the company is real and experienced; it does not tell you whether it is a factory. If factory-direct matters to you, verify that separately. Our guide to supplier verification reports explains when paid verification is worth it.

Is Chinese customs data public?

China publishes aggregate trade statistics, but not exporter-level shipment records in a public searchable database. The company-level data that trade platforms sell comes either from destination countries' import records, which are public in places like the United States, or from commercial partnerships that aggregate Chinese trade data. Anyone selling you "official China Customs records for any company" is overselling what the data is.

Your 30-minute export-history routine

For a first order, you do not need a subscription or a consultant. Run this sequence and you will know more about your supplier than most buyers ever do:

  1. Minutes 0 to 10: check the business license for import-export rights and confirm the company name matches the Alibaba profile. If there is a mismatch, stop and ask why.
  2. Minutes 10 to 20: read the Alibaba profile. Transactions count, years on the platform, review pattern, Verified Supplier status. Screenshot anything that matters, because profiles change.
  3. Minutes 20 to 30: email the supplier asking for two references in your market and one sample shipping document. The response tells you as much as the documents themselves.

If all three steps look clean, proceed to samples and negotiations. If the license is fine but the profile is thin, lean harder on references. If the supplier refuses all three, walk away, because every legitimate exporter you will ever meet has answered these questions before.

And when the order is big enough that a paid lookup makes sense, or the situation is ambiguous enough that you want someone on the ground to verify documents and visit the factory, that is what a sourcing partner is for. If you want export-history verification, license checks, and reference vetting handled as one job, write to hi@cnally.com and tell us what you are buying and where the supplier claims to export. We will tell you quickly whether the story holds up.

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